Latest News and Thoughts

Email engagement is at an all-time low as consumers continue to shift to preferred methods of short-form communications.

Help people engage with information by writing great stories. Rick shares with us how.

What makes a good call to action in audio? Here we cover what can help you increase engagement for your employee announcements with calls to action.

Corporate stories don’t let themselves well to email, so instead we tend to jump to video. Yet recent reserach published in Nature shows that humans respond more strongly to audio.

Microsoft introduced Viva in February 2021, Microsoft Viva currently consists of four individual employee experience apps that all live within Microsoft Teams.

The development of email and texting has enhanced our ability to communicate. But, based on research into how human communication works, it’s easy to see a downside to our over-reliance on emails and texts. 

Is being human what is missing? Is this why our internal communications emails are not read?

This half day virtual event will feature 7- to 10- minute talks featuring some of the top PR and marketing minds across the country, helping you look at all aspects of your career as a Whole PR Practitioner: Physical, Mental, Work, Financial, Family, Social, Leisure and Spiritual.

In 2021, email is still the most commonly used channel for internal communications. This is out of step with the consumer world, where short-form and microcontent win out.

Why Diversity Over Tolerance? Celebrating Juneteenth in 2021 One-hundred fifty-six years ago, Major General Gordon Granger arrived in Galveston, Texas. He informed the public about the end of the Civil War in April and the

Register at PRSA. Great marketing and communications are not always about achieving the widest reach – sometimes organizations make a strategic decision to keep marketing and communications small and personal, with really niche audiences. Learn to incorporate niche audience targeting into your marketing and communications.