Why Audio
We are often asked, “why audio? We already share text (emails/blogs) and video”. Internal comms are yet to fully understand the power of audio messages – and we are not talking about podcasting.
The Greater Good Science Center at Berkeley recently posted an article that provides good reasons for trying audio messaging inside an enterprise.
“Proving that a sigh is not just a sigh, scientists conducted a statistical analysis of listener responses to more than 2,000 nonverbal exclamations known as “vocal bursts” and found they convey at least 24 kinds of emotion”
There is a reason that overly-polished leader communications tend to generate apathy or even hostility. They are too clean, not human at all – the missing component? Emotion. At Soundbite, we recommend leaders leave their audio recordings with all the “umms” “likes” “ers” “whoops” and other spontaneous sounds we tend to emit when speaking. They make us sound real and help people warm to us.
As it turns out, the researchers agree, “Our findings show that the voice is a much more powerful tool for expressing emotion than previously assumed,” according to the lead researcher. Better than text and video? Why not try.
You can read the article here: https://greatergood.berkeley.edu/article/item/the_human_voice_can_communicate_24_emotions
There is some cool stuff linked to, including the original journal article and a voice map tool.
For 15 years, James Tyer has designed and facilitated processes and enabled technologies that help change to happen successfully. James helps large communities of people work together and is the author of Social by Design. James helps design the facilitation process, build bridges between silos, and teach/coach new ways of working and collaborating.
About Soundbite: Soundbite.ai is next-generation enterprise audio communications. We help you connect with employees everywhere by using secure Soundbites and Podcasts.
The possibilities for Soundbite are endless. With short-form audio and podcasting, you can realize new communications processes that are over 90% more efficient and engaging.