From Skepticism to Success: Embracing AI in the Communications Industry

ChatGPT and AI-based technologies like Soundbite in the workplace are hot topics, and many internal communications managers are curious about how this technology can enhance their work. These solutions have the potential to simplify and streamline many tasks, including content creation, but also raise concerns about the potential impact on jobs and the quality of the content produced.

As an internal communications manager, you might be skeptical of how Soundbite can take an audio or video and automatically turn it into a newsletter or blog post. However, this is a growing trend in the industry, so it is critical to understand the benefits and challenges.

Soundbite can help automate the content creation process and reduce the time and effort required to write a newsletter or blog post from scratch. This technology can analyze large amounts of data and shape it into useful information, making it easier to create tailored content for your audience.

For example, if you record an audio or video interview, Soundbite can automatically identify key topics and generate a written summary with supporting social media and blog content. On average, this can save you 4-6 hours for every project and ensure that the information you provide to your audience is consistent, accurate, and up-to-date.

There are challenges associated as outputs may lack the human touch that many communicators believe is essential to resonate with an audience. However, in many cases, AI is capable of unlocking the story contained in the original audio and video content serving as the foundation is the relevance needed for things to work.

AI may not always produce accurate results or confuse context, so editing is needed to reduce the risk of spreading misinformation or bias. In plain speak, we recommend approaching AI as you would a Jr. writer by reviewing and fact-checking content to ensure its accuracy and reliability.

Lastly is the concern is that AI-generated content may seem impersonal and robotic, which could negatively impact your audience’s perception of the company. We have found this to be false, and by using human-generated content as the source, you can easily find a balance between utilizing the benefits of AI and maintaining the human touch in your content.

Keep in mind healthy skepticism, while it feels good, is not always healthy, and AI-driven communications technologies are here to stay. These solutions will revolutionize the way internal communications managers create and distribute content. By understanding your audience and continually refining your use of AI, you can leverage this technology to generate high-quality and engaging content that earns and maintains the trust of your audience.