The Perfect Pairing: Balancing AI with Human Expertise for Engaging Content

When pairing wine with a meal, the goal is to create an enjoyable and satisfying experience for the diners. The perfect meal is a balance of flavors, aromas, and textures that work together to create an unforgettable experience. The server acts as the architect of this experience, carefully considering each aspect of the meal and selecting the best wine to complement the dish.

Just like a server, internal communications managers play a crucial role in the employee engagement process. They must balance their own creativity and expertise with productivity to ensure that the content remains engaging and relevant to the audience.

For example, consider a steak dinner. The steak is the meals centerpiece, and the wine is carefully selected to complement the flavors and textures. The server may recommend a bold red wine that pairs well with the juicy, savory steak. However, the wine alone is not enough to make a successful meal. The steak must be cooked to perfection, with just the right spices and seasonings. The server is the one who puts all the pieces together to create a harmonious meal.

Similarly, internal communications managers can use AI to generate written content based on human-generated audio or video content. By incorporating audio or video of a human voice or image, the content remains engaging and relevant to the audience. The AI can take the data and generate a written summary or article, but the internal communications manager must ensure that the content accurately reflects the original source material and retains the human touch.

In the same way a server must be familiar with the menu, the wine list, and the customer’s preferences, internal communications managers must know their audience and the content they want to create. By combining their expertise and creativity with the power of AI, they can create content that engages, informs, and inspires their audience.

Just like a good meal is a balance of flavors and textures, a successful content creation strategy is a balance of human creativity and expertise with AI technology. The internal communications manager is the architect of this experience, carefully considering each aspect of the content and selecting the best tools to bring it to life.